El desarrollo de proyectos integrales como herramienta en la educación 4.0

Education 4.0 requires human resources that are proactive, critical and linked to society at local, state, national international levels. In view of this need for change, the present work has as its objective demonstrate relevance an integrative project a pedagogical strategy in teaching-learning, appropriation knowledge, well development transversal skills higher education students, through collaboration three learning units belonging Marketing Degree Academic Unit Accounting Administration (UACyA) Autonomous University Nayarit (UAN). Therefore, it is based on documentary research with qualitative approach, exploratory descriptive scope, field was also carried out M5-1 group, their teachers, obtaining result marketing prospects companies accepted intervention. It concludes theoretical foundation relation benefit impulse given by practice favor talents university education.